“today’s 14 to 19 year olds will be the largest group of consumers worldwide by 2020, making up 40 per cent in the developed world”

This article analyses the behaviour of the Gen Z shopper. As predicted they display very different buying behaviour having a larger gap between seeing and buying.

With 40-80% of current shoppers researching online prior to purchasing, if your business does not have a presence then you don’t exist to these customers.

Yet only about 40% of retailers have a website. Even less have a social media strategy.
If this is you then its time to step outside of what’s comfortable, embrace your inner teenager and go get your customers.